[After] Packaging Design: Ashley French. Logo Design: BFG.
After acquiring Taggies™ from the mom who invented the brand, Kids II felt that it needed a fresh look that would better suit our vision for its future. Our goals were to update the overall look to modernize and add a bit of sophistication, while still maintaining the brand’s playfulness and acknowledging its home-spun origins.
The biggest challenge we faced was creating a look that would work for a new and broader product offering and for all marketing materials. We enlisted the help of BFG to update the Taggies™ logo. Then, I created the remaining assets necessary to develop a system that would work across different mediums and packaging dimensions. This new concept involved an updated color palette, hand-drawn design elements and simplified messaging on packaging.
The result was a brand identity that would work across many different types of marketing collateral. In contrast to the previous design, Taggies™ now has relevance in a competitive market by combining innovative and essential products with a simplified and modern identity. This new identity nods at Taggies™ origin, while focusing on the future of brand.
[Before]
Before & After packaging designs for Taggies™ Tag 'n Sport Balls™.
Before & After packaging designs for Taggies™ Go With Me Friends™.
Mood Board for Rebrand
"Before" and "After" packaging renderings of baby gear items, created during the design process (does not reflect final design).
Pattern designs for trade dress and for accents, incorporating script type and hand-drawn elements.
Taggies™ music notes for musical toys and gear items.
Design elements for use on marketing collateral.
